With Google now having a head on competition with Bing and Facebook, it is all set to weed out the content farms and websites with irrelevant and low quality content. Google has planned at least 550 algorithm changes this year to make its search content valuable and user-friendly.
Google has clearly defined its viewpoint on the quality part. They are doing it all for the users and they are in no mood to show any leniency where it is affecting their own survival as the top search engine. In December last year one such algorithm change, which is said to be a major change in the history of Google so far has affected millions of sites having low quality content.
However Google officials assured the affected website owners that improving on the quality part will help regain their previous rankings, and that the current drop is not something that is permanent. However this decision was taken after receiving a lot of complaints from the websites, which reported that their content was being copied blatantly and the websites which were using copied content and excessive keyword stuffing were superseding in rankings because of their high volumes. There were certain websites that were playing with content to establish themselves on top search rankings.
Google’s ranking team has also issued a set of questions as their policy guidelines, which is used to decide the algorithm changes. This not only explains Google’s perspective but also acts as a handy reference guide for website owners to decide what steps they should take to improve their search engine rankings on Google. These questions are set keeping in mind the user-experience related to performing search through Google.
One of the methods to place more and more pages of your websites to be indexed is to use blogs. Most of the firms just publish the articles stuffed with keywords and think that their job is done (especially the SEO companies.) It is not true though. One more thing that is very important is that Google has taken a 180 degree shift from its earlier volume oriented ranking policy to quality centric ranking.
Now you can grab top rankings without having tons of textual material floating across the web. A limited but quality content can push your site on the first few pages of search results. Here is a word of caution for website owners; if you have low quality content that offers little value to the readers, remove it immediately. Regardless of the fact if it is on your website or on the blogs. It will definitely help you to recover from the drop in rankings due to Panda updates. Even the strong back-linking directly to the pages of your website will not work, if you have low quality content.
Another way to improve your back-linking is not to depend on articles on content farms which have already been down-ranked by Google. You can instead use press releases. Links from content farms are no more respected by Google, in the wake of abundance of poor quality content found on their websites. It is also an affordable option for the small and medium enterprises to use press releases instead of publishing lots of articles.
SEO people are using different tricks to improve the rankings of websites. A majority of them is still in the dark. Google Panda update is an eye opener. But how many people are actually able to understand it?
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.
Wednesday, July 20, 2011
Tuesday, July 19, 2011
How Search Engines Work and How Do They Rank Your Website?
Search engines are like a surfer browsing through Google maps, and stumbling upon thousands of places in a geographical region. These places might be in the form of webpages or files. Google uses crawlers, the software targeted at finding content from the World Wide Web and then indexing it according to the categorization. Categorization is obviously done based on the content of the website. Internet is similar to a city where the search engine crawlers roam around and visit the places using links as paths to reach different areas.
So the World Wide Web is a collection of billions of web pages, docs, files, videos, and other media on the net. Finding and indexing them is no easy job. Search engines also have to provide instant results to the queries of customers. Thus the links act as the road links between different entities on the net and to give it a form an interwoven web. So, it is quite natural that this “common” path is treaded by the “spiders”, “bots” and “crawlers” to find unending list of documents and other content.
Now it comes to picking selected data from those webpages crawled and place them on the hard drives of data centers scattered across the globe. This is again a terrific task and huge storage capacity is needed to implement this. Thousands of machines work together to facilitate the collection, storage and instant retrieval of information round the clock. These are astronomical numbers that they work with using the infinite data on the web. And we rank a search engine on its capacity to render information within seconds.
We will discuss here how the search engines retrieve your desired data through the queries made in the search fields. To return the results of your query it is impossible for the search engines to perform a real time search from billions of pages on the Internet. What they do is to categorize the data and rank it according to “relevance” and “importance.”
Now it comes to the utility of search engine optimization. Through search engine optimization we optimize our website so that search crawlers and spiders list it in their databanks according to the relevance, motive and targeted audience of the website. When the Internet was in its infancy just the words present in the content were taken into account to determine relevance. The quality of search results suffered as a result. But now the picture has entirely changed.
At present, search engines have very smart software and new techniques to determine the relevance of the content so as to provide the satisfactory and best results to the user. They have devised thousands of factors that determine the ranking of the website according to the relevance. Some of these measures are very much punitive to the websites using unethical means to grab the top slots on SERP (search engine results pages).
Different iterations are used to measure “popularity” of a website to determine its ranking. A SEO company Toronto or SEO services Canada can bridge the gap between your website’s current rankings and the top slots.
It is very important to know how search engines work. It is also relevant to know what factors determine the top ranking of a site. This article will provide you a brief insight into the same.
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.
So the World Wide Web is a collection of billions of web pages, docs, files, videos, and other media on the net. Finding and indexing them is no easy job. Search engines also have to provide instant results to the queries of customers. Thus the links act as the road links between different entities on the net and to give it a form an interwoven web. So, it is quite natural that this “common” path is treaded by the “spiders”, “bots” and “crawlers” to find unending list of documents and other content.
Now it comes to picking selected data from those webpages crawled and place them on the hard drives of data centers scattered across the globe. This is again a terrific task and huge storage capacity is needed to implement this. Thousands of machines work together to facilitate the collection, storage and instant retrieval of information round the clock. These are astronomical numbers that they work with using the infinite data on the web. And we rank a search engine on its capacity to render information within seconds.
We will discuss here how the search engines retrieve your desired data through the queries made in the search fields. To return the results of your query it is impossible for the search engines to perform a real time search from billions of pages on the Internet. What they do is to categorize the data and rank it according to “relevance” and “importance.”
Now it comes to the utility of search engine optimization. Through search engine optimization we optimize our website so that search crawlers and spiders list it in their databanks according to the relevance, motive and targeted audience of the website. When the Internet was in its infancy just the words present in the content were taken into account to determine relevance. The quality of search results suffered as a result. But now the picture has entirely changed.
At present, search engines have very smart software and new techniques to determine the relevance of the content so as to provide the satisfactory and best results to the user. They have devised thousands of factors that determine the ranking of the website according to the relevance. Some of these measures are very much punitive to the websites using unethical means to grab the top slots on SERP (search engine results pages).
Different iterations are used to measure “popularity” of a website to determine its ranking. A SEO company Toronto or SEO services Canada can bridge the gap between your website’s current rankings and the top slots.
It is very important to know how search engines work. It is also relevant to know what factors determine the top ranking of a site. This article will provide you a brief insight into the same.
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.
Monday, July 18, 2011
Increasing Trend of the Internet Marketing Through Social Networking Sites
Social networking sites these days have become a part and parcel of our day to day life. Networking sites like Orkut, Facebook, and MySpace help in socializing with family, friends and loved ones. Social networking sites help in marketing different products.
Thus, today it’s not just restricted to communicating with friends and family, but it has also become a place where businesses are promoted efficiently. These sites offer pages where in people can form their own groups, communities and forums. Each community has thousands of members who regularly are active on that group.
One can see links of various companies on these groups. Just one click on those links lands you directly on the company’s homepage. Hence, people find it easier to get information and details about that company, its products and services. One can do dealings sitting at home with any company, which is on the other end of the globe.
Social networking sites connect people from all over the world. Business people can advertise their products, maintain their regular posts, increase the traffic to their websites and hence make money online with the help of social media.
A person who has recently launched his business can also quickly introduce his business to the online audience and promote his company using social sites. It will help him connect and interact with a large base of online communities across the globe that would be interested in his products and services.
Today the most popular social networking site is Facebook. You could locate most of the persons through Facebook. One can create their own business page and add members to it. It’s the biggest social network site too.
One can express his views about businesses and products and share each other’s experiences on it. Facebook notifies you whenever someone posts some new links or information regarding any subject on your wall or on a group of which you are a member.
YouTube helps people to connect and market through videos. It’s very fast and one can upload chains of videos and share it with people they like all over the world. Next in line comes Twitter, wherein you can follow your friends and they will follow you. Members can watch your each and every move and follow it through you.
MySpace was at one point the most popular among all the social networking sites. After Facebook gained popularity there are very few people who are still glued to MySpace.
LinkedIn is one such site, which is specially made for employment and professional purposes. This site helps you connect with people who are from your own field. This helps you find jobs easily.
This is very true that once a company starts Internet marketing through social networking sites their business utterly takes a turning point. This has been observed and proved by so many companies. So if companies want to grow they have to go for marketing through social media. A web developer Toronto or an SEO company Toronto can provide social media optimization services to market your website online. Social media is bound to deliver quality traffic to your site and make loyal customers across the globe for your brand.
Internet marketing is booming with a great speed and hence, all the companies are taking help of social networking sites for marketing their products. Social networking sites are very popular these days because of which every company wants to capitalize on the enormous traffic potential of these sites.
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.
Thus, today it’s not just restricted to communicating with friends and family, but it has also become a place where businesses are promoted efficiently. These sites offer pages where in people can form their own groups, communities and forums. Each community has thousands of members who regularly are active on that group.
One can see links of various companies on these groups. Just one click on those links lands you directly on the company’s homepage. Hence, people find it easier to get information and details about that company, its products and services. One can do dealings sitting at home with any company, which is on the other end of the globe.
Social networking sites connect people from all over the world. Business people can advertise their products, maintain their regular posts, increase the traffic to their websites and hence make money online with the help of social media.
A person who has recently launched his business can also quickly introduce his business to the online audience and promote his company using social sites. It will help him connect and interact with a large base of online communities across the globe that would be interested in his products and services.
Today the most popular social networking site is Facebook. You could locate most of the persons through Facebook. One can create their own business page and add members to it. It’s the biggest social network site too.
One can express his views about businesses and products and share each other’s experiences on it. Facebook notifies you whenever someone posts some new links or information regarding any subject on your wall or on a group of which you are a member.
YouTube helps people to connect and market through videos. It’s very fast and one can upload chains of videos and share it with people they like all over the world. Next in line comes Twitter, wherein you can follow your friends and they will follow you. Members can watch your each and every move and follow it through you.
MySpace was at one point the most popular among all the social networking sites. After Facebook gained popularity there are very few people who are still glued to MySpace.
LinkedIn is one such site, which is specially made for employment and professional purposes. This site helps you connect with people who are from your own field. This helps you find jobs easily.
This is very true that once a company starts Internet marketing through social networking sites their business utterly takes a turning point. This has been observed and proved by so many companies. So if companies want to grow they have to go for marketing through social media. A web developer Toronto or an SEO company Toronto can provide social media optimization services to market your website online. Social media is bound to deliver quality traffic to your site and make loyal customers across the globe for your brand.
Internet marketing is booming with a great speed and hence, all the companies are taking help of social networking sites for marketing their products. Social networking sites are very popular these days because of which every company wants to capitalize on the enormous traffic potential of these sites.
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.
Sunday, July 17, 2011
E-Commerce Growing by Leaps and Bounds: Promote Your Website to Grab the Opportunity
E-commerce is flourishing because of its ease, speed and cost benefits. I personally love shopping on net as you do not come across the salespeople who push costly products which you do not even need. You often feel a guilt pang over that wastage of money on buying those products which a pushy salesman sold you deliberately to make profits for himself.
The first advantage with Internet is that it is available 24/7, you can book and surf the services and products anytime, regardless of your office hours and business schedules. Secondly, on the Internet you can choose what ‘you’ want and in the budget that you want it. Internet offers you an array of information and a wider variety of products that you can ever find in any store and if you would visit the physical stores looking for the product, you will end up spending your valuable time.
You do not have to spend time struggling with traffic and finding a parking space if you order online. You can order anything you want online with complete privacy and convenience. One more benefit that the customers accrue is that on the Internet products are rather cheaper than the market, solely because of the reason that the seller does not have to pay for the distribution cost and managing a store in an expensive market.
Now we move to the benefits accrued by the businesses through e-commerce and Internet marketing. Businesses can reach their audience and target market rather quickly and in a defined manner through the Internet. They can surpass geographical barriers and can reach the customers who are actually waiting for such products. Operational and advertising costs are much less than that of advertising in physical marketplace. A signage or a billboard at a prominent place in a big city is much more expensive than the total package of Internet marketing.
On the Internet you have all the contact data of your customer, which you can use later on for your “extra glass” marketing or for some next product arrival. On the Internet and through social media you can access those customers who had no possibility to ever meet you or buy your products. Through the Internet you can also interact with your customer on his needs and wants and offer him the product he wants. It is contrary to physical marketplace where a customer walks out of store and buys from some other place if he does not find the product of your choice.
In the virtual world, you have greater control of your business and many options to promote it. With the feedback mechanism you get to know the customer insight, preferences and buying behavior without spending a single cent on market research. So, if you hire a SEO services Canada you can minimize your Internet marketing budget. It would also give you assured results in terms of finding the customers in distant locations and divert online traffic to your website, so that more and more people can have a look at your offers and buy products from there.
E-commerce is inevitable. In the future people would not have even a single hour to spend in the market. Still the busiest people buy online rather than in the physical marketplace.
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.
The first advantage with Internet is that it is available 24/7, you can book and surf the services and products anytime, regardless of your office hours and business schedules. Secondly, on the Internet you can choose what ‘you’ want and in the budget that you want it. Internet offers you an array of information and a wider variety of products that you can ever find in any store and if you would visit the physical stores looking for the product, you will end up spending your valuable time.
You do not have to spend time struggling with traffic and finding a parking space if you order online. You can order anything you want online with complete privacy and convenience. One more benefit that the customers accrue is that on the Internet products are rather cheaper than the market, solely because of the reason that the seller does not have to pay for the distribution cost and managing a store in an expensive market.
Now we move to the benefits accrued by the businesses through e-commerce and Internet marketing. Businesses can reach their audience and target market rather quickly and in a defined manner through the Internet. They can surpass geographical barriers and can reach the customers who are actually waiting for such products. Operational and advertising costs are much less than that of advertising in physical marketplace. A signage or a billboard at a prominent place in a big city is much more expensive than the total package of Internet marketing.
On the Internet you have all the contact data of your customer, which you can use later on for your “extra glass” marketing or for some next product arrival. On the Internet and through social media you can access those customers who had no possibility to ever meet you or buy your products. Through the Internet you can also interact with your customer on his needs and wants and offer him the product he wants. It is contrary to physical marketplace where a customer walks out of store and buys from some other place if he does not find the product of your choice.
In the virtual world, you have greater control of your business and many options to promote it. With the feedback mechanism you get to know the customer insight, preferences and buying behavior without spending a single cent on market research. So, if you hire a SEO services Canada you can minimize your Internet marketing budget. It would also give you assured results in terms of finding the customers in distant locations and divert online traffic to your website, so that more and more people can have a look at your offers and buy products from there.
E-commerce is inevitable. In the future people would not have even a single hour to spend in the market. Still the busiest people buy online rather than in the physical marketplace.
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.
Friday, July 15, 2011
Objectives and Procedures of Creating Content for Online Marketing Purposes
When we use content for online marketing, we have to focus upon the readership. It has to be highly customer focused otherwise it will lose its objective. Not only are we here to educate the customer about different products and services that we offer, we also have to take care of the usability aspects of the content in reference to specific needs of the readers.
We have to maintain the interest of the reader throughout the topic, blog or post. Content should be used basically to help the buyers know about different aspects of the product and related real life situations, where it can be used. We should evaluate the pros and cons of the situation and help them take at a decision to buy the product or refer it to someone. The most desirable aspect of the content is that it should be relevant to the needs of the customer and should engage him till the end of the buying process.
Content should not be common or general in nature. You should know what information customers are looking for. Here comes the integration of marketing, common sense and content. Now we can evaluate the role of keywords in creating content that address some needs and wants. We know that keywords are often the abridged form of queries; and the queries basically relates to some need, some problem or some pain. We have to be very cautious in order to solve these problems.
People voice their concerns and problems on forums and social media. We need to address those concerns in a targeted manner. We also have to focus upon what the customers in fact are looking for and not on what we are offering them. This will give us a double edged sword to handle every aspect of marketing including content creation.
After writing an article that somehow addresses some need of the customers, we should use the keywords which are popularly used on search engines and social media. These keywords when included in the content make it searchable and visible. Content should be so informative that people would want to share it with others.
This includes the presentation part too. After creating a marvelous piece of information, you should pay attention to its presentation. It should be divided into eye-catchy titles and small paragraphs.
For example, when you are writing content about some team building programs in Canada
All of this will definitely help you to create quality content for your online marketing campaigns. You can also hire the services of Toronto SEO services to get quality content on a regular basis.
Include testimonials, and statistical records of productivity was improved through team building programs conducted for your previous clients
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.
We have to maintain the interest of the reader throughout the topic, blog or post. Content should be used basically to help the buyers know about different aspects of the product and related real life situations, where it can be used. We should evaluate the pros and cons of the situation and help them take at a decision to buy the product or refer it to someone. The most desirable aspect of the content is that it should be relevant to the needs of the customer and should engage him till the end of the buying process.
Content should not be common or general in nature. You should know what information customers are looking for. Here comes the integration of marketing, common sense and content. Now we can evaluate the role of keywords in creating content that address some needs and wants. We know that keywords are often the abridged form of queries; and the queries basically relates to some need, some problem or some pain. We have to be very cautious in order to solve these problems.
People voice their concerns and problems on forums and social media. We need to address those concerns in a targeted manner. We also have to focus upon what the customers in fact are looking for and not on what we are offering them. This will give us a double edged sword to handle every aspect of marketing including content creation.
After writing an article that somehow addresses some need of the customers, we should use the keywords which are popularly used on search engines and social media. These keywords when included in the content make it searchable and visible. Content should be so informative that people would want to share it with others.
This includes the presentation part too. After creating a marvelous piece of information, you should pay attention to its presentation. It should be divided into eye-catchy titles and small paragraphs.
For example, when you are writing content about some team building programs in Canada
- Inform customers about different team building activities organized by your company
- Educate them about the importance of team building for the increased productivity
- Inform them about how lack of team building is causing them financial losses and lots of attrition
- Use keywords like, “employee motivation”, “resolve workplace conflicts”, “outdoor activities” and “increase productivity” etc.
- Target managers and business owners by terms like, “increase your profits”, “save money on operational costs”, “activities that result in increased productivity” or “motivational programs” etc.
- Include photos and videos in the content highlighting the team building activities and
- Include testimonials, and statistical records of productivity was improved through team building programs conducted for your previous clients
All of this will definitely help you to create quality content for your online marketing campaigns. You can also hire the services of Toronto SEO services to get quality content on a regular basis.
Include testimonials, and statistical records of productivity was improved through team building programs conducted for your previous clients
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.
Wednesday, July 13, 2011
Using Google Analytics to Monitor Your Search PatternSearch Pattern
How can we make our SEO strategy more precise?
If you want to track the traffic and statistics about your website, you should use “Google Analytics.” Sign up for your Google account first, then visit Google Analytics WebSite. You can click on “sign up now” button. Then you will enter your website address upon prompt. After successfully signing up, you will actually enter a world of site analysis, where you can track everything about your site. This includes numbers of visitors, source of clicks, time spent on site to your PPC campaign success.
After choosing any program for Internet marketing or search engine optimization, you will definitely be interested to know the traffic pattern to your site. It will also help you to determine where actually the traffic is coming from viz. referring sites, blogs, Facebook posts, Twitter tweets or any affiliate. It will also tell you if the traffic is coming from organic search results i.e. directly from the search engine results pages by putting in the keywords and getting the results.
Web analytics provide you crucial data in a view of determining your future Internet marketing tactics. Website owners benefit a lot from this Google tool as it tells them everything about their search engine marketing and traffic campaign in terms of the final results achieved.
An SEO company Canada can also provide you the periodical results achieved by their online marketing campaign for your website. These reports may be generated through Google Analytics and other sophisticated tools to monitor traffic pattern to your website.
So when you start your SEO campaign, it is to get more people viewing your site. For that your Toronto SEO services start with a three way campaign:
The basic and simple first step to take is to determine what keywords may be used by the visitors to search your services or segment of business. For example if I were to search for limousine services in Toronto I would put “Limousine Toronto” or “airport limo Toronto” in my search field to get the desired results. We will assort all such possible combinations.
Then we would go to the Google Keyword Tool. You can enter the keywords which you have brainstormed and immediately you will be able to see how many people have actually used those specific keywords. You will also find the competition for that particular keyword. Competition means the number of sites targeting that keyword to rank high on search results.
The higher the competition the more difficult it is to rank high in that category. To ease your job, you will get similar keywords, which you can choose to save your time and efforts as it would be easier to rank high in organic search if you target the keywords with less competition.
You can optimize your site based on those keywords. i.e. you can include those keywords in your website’s coding of title, links, content and meta so that search engines immediately identify what your site is meant for. Your SEO Company Canada will optimize your site based on the relevant and popular keywords to help you raise your rankings on top search result pages of search engines.
Google analytics helps you to monitor traffic pattern to your site. It helps you to choose the best online marketing campaigns. You can base your SEO and online promotion strategy on this data.
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.
If you want to track the traffic and statistics about your website, you should use “Google Analytics.” Sign up for your Google account first, then visit Google Analytics WebSite. You can click on “sign up now” button. Then you will enter your website address upon prompt. After successfully signing up, you will actually enter a world of site analysis, where you can track everything about your site. This includes numbers of visitors, source of clicks, time spent on site to your PPC campaign success.
After choosing any program for Internet marketing or search engine optimization, you will definitely be interested to know the traffic pattern to your site. It will also help you to determine where actually the traffic is coming from viz. referring sites, blogs, Facebook posts, Twitter tweets or any affiliate. It will also tell you if the traffic is coming from organic search results i.e. directly from the search engine results pages by putting in the keywords and getting the results.
Web analytics provide you crucial data in a view of determining your future Internet marketing tactics. Website owners benefit a lot from this Google tool as it tells them everything about their search engine marketing and traffic campaign in terms of the final results achieved.
An SEO company Canada can also provide you the periodical results achieved by their online marketing campaign for your website. These reports may be generated through Google Analytics and other sophisticated tools to monitor traffic pattern to your website.
So when you start your SEO campaign, it is to get more people viewing your site. For that your Toronto SEO services start with a three way campaign:
- Keywords inclusion and associated strategy
- More inbound links from external sites (Also referred to as link-building)
- More and more local search listings
The basic and simple first step to take is to determine what keywords may be used by the visitors to search your services or segment of business. For example if I were to search for limousine services in Toronto I would put “Limousine Toronto” or “airport limo Toronto” in my search field to get the desired results. We will assort all such possible combinations.
Then we would go to the Google Keyword Tool. You can enter the keywords which you have brainstormed and immediately you will be able to see how many people have actually used those specific keywords. You will also find the competition for that particular keyword. Competition means the number of sites targeting that keyword to rank high on search results.
The higher the competition the more difficult it is to rank high in that category. To ease your job, you will get similar keywords, which you can choose to save your time and efforts as it would be easier to rank high in organic search if you target the keywords with less competition.
You can optimize your site based on those keywords. i.e. you can include those keywords in your website’s coding of title, links, content and meta so that search engines immediately identify what your site is meant for. Your SEO Company Canada will optimize your site based on the relevant and popular keywords to help you raise your rankings on top search result pages of search engines.
Google analytics helps you to monitor traffic pattern to your site. It helps you to choose the best online marketing campaigns. You can base your SEO and online promotion strategy on this data.
WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.
Tuesday, July 12, 2011
Internet Marketing Activities Directed at Generating Quick Traffic
We have a case study from real world where a construction company multiplied its revenues through online marketing. Internet marketing is no more a new phenomenon or something which needs an introduction. People are using some or the other kind of Internet marketing technique to make their websites visible and to divert traffic to them. In some disciplines there is ruthless competition out there, but there are a few areas where still there is hope to make your presence felt within a short period.
So, we were talking about this construction company which used its website to fetch enormous business, when they used it as a marketing tool. At one point of time their client base exceeded 100,000 in a particular region. It is a fact that there is a large populace on Google seeking construction or landscaping services.
As soon as they launched their website, they hired an SEO company Canada. The site was audited by their Internet marketing team. They made some changes to it to make it user friendly and search engine friendly. After that they started a two way campaign, first they purchased some popular keywords used in that area for the construction and landscaping services. They optimized the website based on those keywords.
They also floated articles and blogs on at least 70 article and blog sites. They also used the content farms to reach as many people as possible. After that they used Google Adwords services and started a pay per click campaign as well. In the first week they received a few enquiry mails and their marketing team addressed that proficiently converting at least half of them. The next week was incredible. The construction company received a flood of enquiries via its website about its services. They management could not believe the tremendous growth they had achieved in just two weeks, due to this Internet market campaign.
Their managing director called in the Internet marketing SEO Company and thanked them for their efforts. He also agreed to start a social media campaign through their Internet marketing company in Toronto. At present the company enjoys hundreds of thousands of satisfied customers. They have even more than quadrupled their workforce to provide better and timely services. Their site enjoys a very high ranking nowadays.
They continue receiving a lot of enquiries asking for quotes everyday and their marketing dep’t. is busy converting those leads into sales. Their SEO Company Canada has continued expanding the keyword-base for them ever since, providing the construction company a very stable position on search engine ranks.
Internet marketing is no more a new term now. It is indispensible to promote your business both locally and globally. You will find a case study below where a company multiplied its business manifold within two years using Internet marketing.
WesternSoftwares an Internet Marketing Company in Toronto providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.
So, we were talking about this construction company which used its website to fetch enormous business, when they used it as a marketing tool. At one point of time their client base exceeded 100,000 in a particular region. It is a fact that there is a large populace on Google seeking construction or landscaping services.
As soon as they launched their website, they hired an SEO company Canada. The site was audited by their Internet marketing team. They made some changes to it to make it user friendly and search engine friendly. After that they started a two way campaign, first they purchased some popular keywords used in that area for the construction and landscaping services. They optimized the website based on those keywords.
They also floated articles and blogs on at least 70 article and blog sites. They also used the content farms to reach as many people as possible. After that they used Google Adwords services and started a pay per click campaign as well. In the first week they received a few enquiry mails and their marketing team addressed that proficiently converting at least half of them. The next week was incredible. The construction company received a flood of enquiries via its website about its services. They management could not believe the tremendous growth they had achieved in just two weeks, due to this Internet market campaign.
Their managing director called in the Internet marketing SEO Company and thanked them for their efforts. He also agreed to start a social media campaign through their Internet marketing company in Toronto. At present the company enjoys hundreds of thousands of satisfied customers. They have even more than quadrupled their workforce to provide better and timely services. Their site enjoys a very high ranking nowadays.
They continue receiving a lot of enquiries asking for quotes everyday and their marketing dep’t. is busy converting those leads into sales. Their SEO Company Canada has continued expanding the keyword-base for them ever since, providing the construction company a very stable position on search engine ranks.
Internet marketing is no more a new term now. It is indispensible to promote your business both locally and globally. You will find a case study below where a company multiplied its business manifold within two years using Internet marketing.
WesternSoftwares an Internet Marketing Company in Toronto providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.
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