Internet Marketing Activities Directed at Generating Quick Traffic

We have a case study from real world where a construction company multiplied its revenues through online marketing. Internet marketing is no more a new phenomenon or something which needs an introduction. People are using some or the other kind of Internet marketing technique to make their websites visible and to divert traffic to them. In some disciplines there is ruthless competition out there, but there are a few areas where still there is hope to make your presence felt within a short period.

So, we were talking about this construction company which used its website to fetch enormous business, when they used it as a marketing tool. At one point of time their client base exceeded 100,000 in a particular region. It is a fact that there is a large populace on Google seeking construction or landscaping services.


As soon as they launched their website, they hired an SEO company Canada. The site was audited by their Internet marketing team. They made some changes to it to make it user friendly and search engine friendly. After that they started a two way campaign, first they purchased some popular keywords used in that area for the construction and landscaping services. They optimized the website based on those keywords.

They also floated articles and blogs on at least 70 article and blog sites. They also used the content farms to reach as many people as possible. After that they used Google Adwords services and started a pay per click campaign as well. In the first week they received a few enquiry mails and their marketing team addressed that proficiently converting at least half of them. The next week was incredible. The construction company received a flood of enquiries via its website about its services. They management could not believe the tremendous growth they had achieved in just two weeks, due to this Internet market campaign.

Their managing director called in the Internet marketing SEO Company and thanked them for their efforts. He also agreed to start a social media campaign through their Internet marketing company in Toronto. At present the company enjoys hundreds of thousands of satisfied customers. They have even more than quadrupled their workforce to provide better and timely services. Their site enjoys a very high ranking nowadays.

They continue receiving a lot of enquiries asking for quotes everyday and their marketing dep’t. is busy converting those leads into sales. Their SEO Company Canada has continued expanding the keyword-base for them ever since, providing the construction company a very stable position on search engine ranks.

Internet marketing is no more a new term now. It is indispensible to promote your business both locally and globally. You will find a case study below where a company multiplied its business manifold within two years using Internet marketing.

WesternSoftwares an Internet Marketing Company in Toronto providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.