Lessons From Google Panda Update: Dos and Don'ts

With Google now having a head on competition with Bing and Facebook, it is all set to weed out the content farms and websites with irrelevant and low quality content. Google has planned at least 550 algorithm changes this year to make its search content valuable and user-friendly.

Google has clearly defined its viewpoint on the quality part. They are doing it all for the users and they are in no mood to show any leniency where it is affecting their own survival as the top search engine. In December last year one such algorithm change, which is said to be a major change in the history of Google so far has affected millions of sites having low quality content.

However Google officials assured the affected website owners that improving on the quality part will help regain their previous rankings, and that the current drop is not something that is permanent. However this decision was taken after receiving a lot of complaints from the websites, which reported that their content was being copied blatantly and the websites which were using copied content and excessive keyword stuffing were superseding in rankings because of their high volumes. There were certain websites that were playing with content to establish themselves on top search rankings.

Google’s ranking team has also issued a set of questions as their policy guidelines, which is used to decide the algorithm changes. This not only explains Google’s perspective but also acts as a handy reference guide for website owners to decide what steps they should take to improve their search engine rankings on Google. These questions are set keeping in mind the user-experience related to performing search through Google.

One of the methods to place more and more pages of your websites to be indexed is to use blogs. Most of the firms just publish the articles stuffed with keywords and think that their job is done (especially the SEO companies.) It is not true though. One more thing that is very important is that Google has taken a 180 degree shift from its earlier volume oriented ranking policy to quality centric ranking.

Now you can grab top rankings without having tons of textual material floating across the web. A limited but quality content can push your site on the first few pages of search results. Here is a word of caution for website owners; if you have low quality content that offers little value to the readers, remove it immediately. Regardless of the fact if it is on your website or on the blogs. It will definitely help you to recover from the drop in rankings due to Panda updates. Even the strong back-linking directly to the pages of your website will not work, if you have low quality content.

Another way to improve your back-linking is not to depend on articles on content farms which have already been down-ranked by Google. You can instead use press releases. Links from content farms are no more respected by Google, in the wake of abundance of poor quality content found on their websites. It is also an affordable option for the small and medium enterprises to use press releases instead of publishing lots of articles.

SEO people are using different tricks to improve the rankings of websites. A majority of them is still in the dark. Google Panda update is an eye opener. But how many people are actually able to understand it?

WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.

How Search Engines Work and How Do They Rank Your Website?

Search engines are like a surfer browsing through Google maps, and stumbling upon thousands of places in a geographical region. These places might be in the form of webpages or files. Google uses crawlers, the software targeted at finding content from the World Wide Web and then indexing it according to the categorization. Categorization is obviously done based on the content of the website. Internet is similar to a city where the search engine crawlers roam around and visit the places using links as paths to reach different areas.

So the World Wide Web is a collection of billions of web pages, docs, files, videos, and other media on the net. Finding and indexing them is no easy job. Search engines also have to provide instant results to the queries of customers. Thus the links act as the road links between different entities on the net and to give it a form an interwoven web. So, it is quite natural that this “common” path is treaded by the “spiders”, “bots” and “crawlers” to find unending list of documents and other content.

Now it comes to picking selected data from those webpages crawled and place them on the hard drives of data centers scattered across the globe. This is again a terrific task and huge storage capacity is needed to implement this. Thousands of machines work together to facilitate the collection, storage and instant retrieval of information round the clock. These are astronomical numbers that they work with using the infinite data on the web. And we rank a search engine on its capacity to render information within seconds.

We will discuss here how the search engines retrieve your desired data through the queries made in the search fields. To return the results of your query it is impossible for the search engines to perform a real time search from billions of pages on the Internet. What they do is to categorize the data and rank it according to “relevance” and “importance.”

Now it comes to the utility of search engine optimization. Through search engine optimization we optimize our website so that search crawlers and spiders list it in their databanks according to the relevance, motive and targeted audience of the website. When the Internet was in its infancy just the words present in the content were taken into account to determine relevance. The quality of search results suffered as a result. But now the picture has entirely changed.

At present, search engines have very smart software and new techniques to determine the relevance of the content so as to provide the satisfactory and best results to the user. They have devised thousands of factors that determine the ranking of the website according to the relevance. Some of these measures are very much punitive to the websites using unethical means to grab the top slots on SERP (search engine results pages).

Different iterations are used to measure “popularity” of a website to determine its ranking. A SEO company Toronto or SEO services Canada can bridge the gap between your website’s current rankings and the top slots.

It is very important to know how search engines work. It is also relevant to know what factors determine the top ranking of a site. This article will provide you a brief insight into the same.

WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.

Increasing Trend of the Internet Marketing Through Social Networking Sites

Social networking sites these days have become a part and parcel of our day to day life. Networking sites like Orkut, Facebook, and MySpace help in socializing with family, friends and loved ones. Social networking sites help in marketing different products.

Thus, today it’s not just restricted to communicating with friends and family, but it has also become a place where businesses are promoted efficiently. These sites offer pages where in people can form their own groups, communities and forums. Each community has thousands of members who regularly are active on that group.

One can see links of various companies on these groups. Just one click on those links lands you directly on the company’s homepage. Hence, people find it easier to get information and details about that company, its products and services. One can do dealings sitting at home with any company, which is on the other end of the globe.

Social networking sites connect people from all over the world. Business people can advertise their products, maintain their regular posts, increase the traffic to their websites and hence make money online with the help of social media.

A person who has recently launched his business can also quickly introduce his business to the online audience and promote his company using social sites. It will help him connect and interact with a large base of online communities across the globe that would be interested in his products and services.

Today the most popular social networking site is Facebook. You could locate most of the persons through Facebook. One can create their own business page and add members to it. It’s the biggest social network site too.

One can express his views about businesses and products and share each other’s experiences on it. Facebook notifies you whenever someone posts some new links or information regarding any subject on your wall or on a group of which you are a member.

YouTube helps people to connect and market through videos. It’s very fast and one can upload chains of videos and share it with people they like all over the world. Next in line comes Twitter, wherein you can follow your friends and they will follow you. Members can watch your each and every move and follow it through you.

MySpace was at one point the most popular among all the social networking sites. After Facebook gained popularity there are very few people who are still glued to MySpace.

LinkedIn is one such site, which is specially made for employment and professional purposes. This site helps you connect with people who are from your own field. This helps you find jobs easily.

This is very true that once a company starts Internet marketing through social networking sites their business utterly takes a turning point. This has been observed and proved by so many companies. So if companies want to grow they have to go for marketing through social media. A web developer Toronto or an SEO company Toronto can provide social media optimization services to market your website online. Social media is bound to deliver quality traffic to your site and make loyal customers across the globe for your brand.

Internet marketing is booming with a great speed and hence, all the companies are taking help of social networking sites for marketing their products. Social networking sites are very popular these days because of which every company wants to capitalize on the enormous traffic potential of these sites.

WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO, SMO, Pay Per Click Services and Web Development Services in Toronto Canada.

E-Commerce Growing by Leaps and Bounds: Promote Your Website to Grab the Opportunity

E-commerce is flourishing because of its ease, speed and cost benefits. I personally love shopping on net as you do not come across the salespeople who push costly products which you do not even need. You often feel a guilt pang over that wastage of money on buying those products which a pushy salesman sold you deliberately to make profits for himself.

The first advantage with Internet is that it is available 24/7, you can book and surf the services and products anytime, regardless of your office hours and business schedules. Secondly, on the Internet you can choose what ‘you’ want and in the budget that you want it. Internet offers you an array of information and a wider variety of products that you can ever find in any store and if you would visit the physical stores looking for the product, you will end up spending your valuable time.

You do not have to spend time struggling with traffic and finding a parking space if you order online. You can order anything you want online with complete privacy and convenience. One more benefit that the customers accrue is that on the Internet products are rather cheaper than the market, solely because of the reason that the seller does not have to pay for the distribution cost and managing a store in an expensive market.

Now we move to the benefits accrued by the businesses through e-commerce and Internet marketing. Businesses can reach their audience and target market rather quickly and in a defined manner through the Internet. They can surpass geographical barriers and can reach the customers who are actually waiting for such products. Operational and advertising costs are much less than that of advertising in physical marketplace. A signage or a billboard at a prominent place in a big city is much more expensive than the total package of Internet marketing.

On the Internet you have all the contact data of your customer, which you can use later on for your “extra glass” marketing or for some next product arrival. On the Internet and through social media you can access those customers who had no possibility to ever meet you or buy your products. Through the Internet you can also interact with your customer on his needs and wants and offer him the product he wants. It is contrary to physical marketplace where a customer walks out of store and buys from some other place if he does not find the product of your choice.

In the virtual world, you have greater control of your business and many options to promote it. With the feedback mechanism you get to know the customer insight, preferences and buying behavior without spending a single cent on market research. So, if you hire a SEO services Canada you can minimize your Internet marketing budget. It would also give you assured results in terms of finding the customers in distant locations and divert online traffic to your website, so that more and more people can have a look at your offers and buy products from there.

E-commerce is inevitable. In the future people would not have even a single hour to spend in the market. Still the busiest people buy online rather than in the physical marketplace.

WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.

Objectives and Procedures of Creating Content for Online Marketing Purposes

When we use content for online marketing, we have to focus upon the readership. It has to be highly customer focused otherwise it will lose its objective. Not only are we here to educate the customer about different products and services that we offer, we also have to take care of the usability aspects of the content in reference to specific needs of the readers.

We have to maintain the interest of the reader throughout the topic, blog or post. Content should be used basically to help the buyers know about different aspects of the product and related real life situations, where it can be used. We should evaluate the pros and cons of the situation and help them take at a decision to buy the product or refer it to someone. The most desirable aspect of the content is that it should be relevant to the needs of the customer and should engage him till the end of the buying process.

Content should not be common or general in nature. You should know what information customers are looking for. Here comes the integration of marketing, common sense and content. Now we can evaluate the role of keywords in creating content that address some needs and wants. We know that keywords are often the abridged form of queries; and the queries basically relates to some need, some problem or some pain. We have to be very cautious in order to solve these problems.

People voice their concerns and problems on forums and social media. We need to address those concerns in a targeted manner. We also have to focus upon what the customers in fact are looking for and not on what we are offering them. This will give us a double edged sword to handle every aspect of marketing including content creation.

After writing an article that somehow addresses some need of the customers, we should use the keywords which are popularly used on search engines and social media. These keywords when included in the content make it searchable and visible. Content should be so informative that people would want to share it with others.

This includes the presentation part too. After creating a marvelous piece of information, you should pay attention to its presentation. It should be divided into eye-catchy titles and small paragraphs.

For example, when you are writing content about some team building programs in Canada

• Inform customers about different team building activities organized by your company
• Educate them about the importance of team building for the increased productivity
• Inform them about how lack of team building is causing them financial losses and lots of attrition
• Use keywords like, “employee motivation”, “resolve workplace conflicts”, “outdoor activities” and “increase productivity” etc.
• Target managers and business owners by terms like, “increase your profits”, “save money on operational costs”, “activities that result in increased productivity” or “motivational programs” etc.
• Include photos and videos in the content highlighting the team building activities and
• Include testimonials, and statistical records of productivity was improved through team building programs conducted for your previous clients
  

All of this will definitely help you to create quality content for your online marketing campaigns. You can also hire the services of Toronto SEO services to get quality content on a regular basis.

Include testimonials, and statistical records of productivity was improved through team building programs conducted for your previous clients

WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.

Using Google Analytics to Monitor Your Search PatternSearch Pattern

How can we make our SEO strategy more precise?

If you want to track the traffic and statistics about your website, you should use “Google Analytics.” Sign up for your Google account first, then visit Google Analytics WebSite. You can click on “sign up now” button. Then you will enter your website address upon prompt. After successfully signing up, you will actually enter a world of site analysis, where you can track everything about your site. This includes numbers of visitors, source of clicks, time spent on site to your PPC campaign success.

After choosing any program for Internet marketing or search engine optimization, you will definitely be interested to know the traffic pattern to your site. It will also help you to determine where actually the traffic is coming from viz. referring sites, blogs, Facebook posts, Twitter tweets or any affiliate. It will also tell you if the traffic is coming from organic search results i.e. directly from the search engine results pages by putting in the keywords and getting the results.

Web analytics provide you crucial data in a view of determining your future Internet marketing tactics. Website owners benefit a lot from this Google tool as it tells them everything about their search engine marketing and traffic campaign in terms of the final results achieved.

An SEO company Canada can also provide you the periodical results achieved by their online marketing campaign for your website. These reports may be generated through Google Analytics and other sophisticated tools to monitor traffic pattern to your website.

So when you start your SEO campaign, it is to get more people viewing your site. For that your Toronto SEO services start with a three way campaign:

• Keywords inclusion and associated strategy
• More inbound links from external sites (Also referred to as link-building)
• More and more local search listings

The basic and simple first step to take is to determine what keywords may be used by the visitors to search your services or segment of business. For example if I were to search for limousine services in Toronto I would put “Limousine Toronto” or “airport limo Toronto” in my search field to get the desired results. We will assort all such possible combinations.

Then we would go to the Google Keyword Tool. You can enter the keywords which you have brainstormed and immediately you will be able to see how many people have actually used those specific keywords. You will also find the competition for that particular keyword. Competition means the number of sites targeting that keyword to rank high on search results.

The higher the competition the more difficult it is to rank high in that category. To ease your job, you will get similar keywords, which you can choose to save your time and efforts as it would be easier to rank high in organic search if you target the keywords with less competition.

You can optimize your site based on those keywords. i.e. you can include those keywords in your website’s coding of title, links, content and meta so that search engines immediately identify what your site is meant for. Your SEO Company Canada will optimize your site based on the relevant and popular keywords to help you raise your rankings on top search result pages of search engines.

Google analytics helps you to monitor traffic pattern to your site. It helps you to choose the best online marketing campaigns. You can base your SEO and online promotion strategy on this data.

WesternSoftwares an Seo Company Toronto Canada providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.

Internet Marketing Activities Directed at Generating Quick Traffic

We have a case study from real world where a construction company multiplied its revenues through online marketing. Internet marketing is no more a new phenomenon or something which needs an introduction. People are using some or the other kind of Internet marketing technique to make their websites visible and to divert traffic to them. In some disciplines there is ruthless competition out there, but there are a few areas where still there is hope to make your presence felt within a short period.

So, we were talking about this construction company which used its website to fetch enormous business, when they used it as a marketing tool. At one point of time their client base exceeded 100,000 in a particular region. It is a fact that there is a large populace on Google seeking construction or landscaping services.


As soon as they launched their website, they hired an SEO company Canada. The site was audited by their Internet marketing team. They made some changes to it to make it user friendly and search engine friendly. After that they started a two way campaign, first they purchased some popular keywords used in that area for the construction and landscaping services. They optimized the website based on those keywords.

They also floated articles and blogs on at least 70 article and blog sites. They also used the content farms to reach as many people as possible. After that they used Google Adwords services and started a pay per click campaign as well. In the first week they received a few enquiry mails and their marketing team addressed that proficiently converting at least half of them. The next week was incredible. The construction company received a flood of enquiries via its website about its services. They management could not believe the tremendous growth they had achieved in just two weeks, due to this Internet market campaign.

Their managing director called in the Internet marketing SEO Company and thanked them for their efforts. He also agreed to start a social media campaign through their Internet marketing company in Toronto. At present the company enjoys hundreds of thousands of satisfied customers. They have even more than quadrupled their workforce to provide better and timely services. Their site enjoys a very high ranking nowadays.

They continue receiving a lot of enquiries asking for quotes everyday and their marketing dep’t. is busy converting those leads into sales. Their SEO Company Canada has continued expanding the keyword-base for them ever since, providing the construction company a very stable position on search engine ranks.

Internet marketing is no more a new term now. It is indispensible to promote your business both locally and globally. You will find a case study below where a company multiplied its business manifold within two years using Internet marketing.

WesternSoftwares an Internet Marketing Company in Toronto providing Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.

How Can We Multiply the Results Achieved Through Online Marketing?

How PPC can be used to provide a tremendous boost to your online revenue generation?

When we talk of online travel market, there are a few travel services companies which are on top worldwide. One of the leading online travel companies has a global presence having millions of subscribers. This online travel agency connects you to hundreds of airlines, a big number of hotels and cruises, numerous vacation packages and car rentals. This travel agency has actually hired an SEO company, which actually runs its keyword advertising, online marketing and runs its social media strategy.

Latest trends in online travel business:- Travel industry and especially the online travel market have seen a tremendous growth in the past five years. With growth in paychecks especially in third world and developing countries, not only has the number of travelers increased but the demand has become constant round the year. Travel sites receive thousands of vacation bookings everyday and these are the people who might have searched the site through search engines. This travel website in particular uses Google’s paid or sponsored search campaign which is also called PPC.

Advertising using Google’s sponsored or paid search program:- Their affordable SEO Company selects specific keywords and runs a PPC campaign for increased visibility on search engines. This keyword advertising has been instrumental in their astronomical growth in terms of number of customers visiting and booking their vacation packages through them. Organic search is subject to competition and many other external things such as changing algorithm of search engines, whereas sponsored or paid searches are immune to all these things. You ad “has” to appear regardless of what is happening around.

Minimize your advertising dollars:- You can start with a test campaign for your online business using Google Adwords. Your website marketing Toronto Company would identify all the related and prevalent search keywords. That can be done keeping in mind all the services that your online business is providing. Your Canada SEO Company then would set up spotlight tags and click commands for the tags for the keywords purchased. These differentiated tags would also help you determine which keyword the traffic is coming from. You can redesign your cost strategy according to the target cost per acquisition using web analytics, so that you can offer your products at the right cost including the advertising expenses.

Back up of offline advertising for multiple effects:- In context of an online travel agency the target should be to deliver travel bookings using PPC at a lower cost. For that offline advertising has to back up the online one, so TV, FM or even print media advertising would be of a great use. Such a mix has been proved to be tremendously successful both to promote the incoming traffic and conversion. Most of the companies using pay per click or sponsored advertising have reported double the amount of conversions and revenue to what they had initially thought of.

Receive a progress report or a handy compendium:- The sponsored advertising or PPC is thought to be many times more cost efficient than other online advertising programs. A PPC company Canada will help you throughout your journey of online advertising. They will make sure that your click-through rates are under control and they will also submit to you a comprehensive progress report containing the details of incoming traffic pattern and conversions through different channels of online advertising.

Online advertising is done through organic promotion that is search engine optimization, paid search programs such as Google Adwords and social media. Here we are going to discuss the magic of paid or sponsored search marketing. Google has indeed been a great help as far as PPC campaigns are concerned.

WesternSoftwares an SEO Company Toronto Canada providing Internet Marketing Services like SEO, SMO and Pay Per Click Services at affordable prices.

Social Media Behavior Converging Around Product Evaluation and Referrals

Social media has become so much powerful that people are ready to take action based on the comments about brand and products. Twitter and Facebook have almost become a part of our lives. Surprisingly a survey has reported LinkedIn as the most popular social media in the U.S. during the economic downturn. It has happened because people felt the need to network when it became difficult to source jobs through direct applications and consultancies.

Downturn has affected the American society in a way that its impact will be felt for many decades to come. People are insecure about their jobs and that is the reason they are forming strong networks so that they can be of help to each other while making switch overs or for any career advancement purposes.

Social networking has become so effective that it is impacting the offline behavior of the users too. Companies have rightly chosen social networking as a mode of marketing as accoding to a survey around 31% of social media users are on Facebook several times a day. Surprisingly 21% of the people surveyed confirmed that they are on Facebook about once a day. Facebook is followed by Twitter, where people using it several times a day were around 20% and once a day users were around 13%.

The most useful and interesting information for those who undervalue the potential of social media is that, as the percentage of the users using social sites several times a day is increasing, similarly the number of “comments” and “likes” is also skyrocketing. Apart from that a significant number of female and male Facebook users comment on Facebook posts at least once a day. For once a week use of social sites, these figures are even higher.

Social Networking is also impacting the offline behavior of the users too. As according to a an ROI research finding around 60% of American social networking users were at least somewhat likely to take action when a friend/acquaintance posted something about a product, service, company or brand on a social media site. It is a clear indication that buying behavior is being impacted by social media in a powerful way. The percentage of people who are not at all likely to take any action was pretty low according to the study.

The majority of survey participants accepted that the top activities on social media sites such as Facebook would be purchasing the brand and recommending it to others. On Twitter too, the major activities were the conversations about companies and products, followed by recommending the product and then purchasing a product. And each of these activities represented more than 50% of the activities on the social media sites.

In such a scenario, it would be foolish to ignore something which is defining the future trends of marketing and sales. Nobody exactly knows how it would be to market a product twenty years from now, but we do agree that it would be a very advanced version of social media. A web marketing Toronto or a web marketing SEO company can design your social media calendar and also help you run the marketing campaigns.

Social media has redefined the way we do marketing. It has emerged as the most powerful medium of marketing. If we do not have a social media policy in place, our marketing plans are doomed.

WesternSoftwares an Internet Marketing Company in Toronto providing Internet Marketing Services like SEO, SMO and Pay Per Click Services in Toronto Canada.

How to Draw Volumes of Traffic to Your New Website?

How can you challenge an existing and established brand by an effective online marketing campaign?

Advertising on net is one of the trickiest things ever. Even the experts dread over the issue of marketing and advertising on the Internet. As far as web analytics is concerned, it is very important to measure what we have done and what are the results achieved. An ROI strategy also works positively to streamline our advertising plan. As companies are getting conscious about the expenditure and budget, it is worthwhile in the economic tough times to make sure that we do not waste our resources into wasteful corporate decisions.

These decisions include mindless investments into the advertising ventures which either do not work, or do not bring about the desired results. So, we have to be penny wise when it comes to Internet marketing and advertising. We should know what works and what does not. We should also know what time period is needed for a particular campaign to successfully start yielding the results.

For example, if you have just a few weeks and you are given a task to promote a website; the best strategy would be not to invest in SEO which takes up longer time to bring results. The ideal scheme to things would include a quick pay per click program from Google and launching social media campaign. Both of these things blended together will bring wonderful result. Sponsored ads are the surest things to bring traffic as someone or the other will definitely click on them during his course of Internet surfing. There are a few strategies for pay per click advertisements that if implemented would yield excellent results.

A PPC Company Canada can undertake the task of all your pay per click campaigns and you will get multifold increment in traffic within a few weeks of launching it. They work best with your SEO promotion and social media campaigns. A PPC company Canada would also launch your social media campaign on Facebook, Twitter and LinkedIn to bring more and more traffic to your site.

Social media campaigns are a key to success in the modern world, where 80% people are hooked to some or the other kind of social media. It is quite understandable why companies are focusing that hard on social media now to promote their products and services. In fact it is also being used heavily for branding purposes, where companies are keen on building long term relationships and a factor of trust. Sometimes just a social media promotion is enough to attract traffic and business required.

There are many companies who have never tried and search engine optimization or pay per click marketing but still they are able to attract huge traffic online because of their very strong customer relationship building on social media such as Facebook, Twitter and LinkedIn. It also offers you a very strong back-linking support, which Google uses to promote your site of the top search pages. A web marketing Toronto company can effectively assist you on your social media campaign to bring streams of traffic to your website. They can maintain your Facebook business pages and Twitter accounts to continuously keep you in touch with your existing and prospective clients.

Online advertising and marketing has become necessary for any company, new or old. The survival tricks are to be visible, accessible and be in touch. So, the years of branding and tenor may easily be challenged by a well managed interactive marketing campaign on the Internet.

WesternSoftwares an Internet Marketing Company in Toronto providing Internet Marketing Services like SEO, SMO and Pay Per Click Services in Toronto Canada.

Effective Internet Marketing and the Ways to Generate Assured Traffic to Your Website

There are many companies which do not have any SEO teams but still they are earning huge profits online. The reason lies in the fact that they have chosen an effective marketing strategy and continuously working on it. For example, if you have a website and you maintain a proper business page and blogs on Facebook. On that business page you are updating interesting and helpful information every day that is quite beneficial for the readers. Readers have developed a taste for your updates; they eagerly wait for your posts and join the conversations and communications taking place on the forum. They respond to your calls of action and visit your site occasionally or frequently. This is a guaranteed way for you to make money through your Facebook page promotion. The watchword of marketing has become “interaction” instead of “advertising.” Very few people respond to passive advertising. You have to relate to your clients in some way or the other. A Toronto Internet marketing company can guide you in your effective Internet marketing campaigns.

According to a study people are spending more time on social media sites such as Facebook compared to other sites combined together. It has been a trend for the past few years continuously that the time being spent on Facebook globally is increasing rapidly and the time spent on the remaining Internet is decreasing by whopping volumes. In such a scenario people became apprehensive when it came to online marketing. No doubt it was a visible trend that social media was taking its lion’s share away from the rest of the web and it was worthwhile to use social media to generate traffic and build strong relationships. But people raised question marks that if Facebook was that addictive, why on earth people would want to click on some other link to go outside of Facebook and surf a different site. But experts out rightly reject this fear. They have a valid point.

According to them people are there on Facebook for a reason and one of the reason that hooks them is the level of interaction offered on this social media in our ever busier world. It gives them a chance to express themselves, chat with good old friends in real time, though their workplaces might be thousands of miles apart. It also acts for our psychological need of self-actualization, when we post online who we are and why are we here. But it does not mean that a person who is hooked to Facebook does not need any further information or does not want to expand himself to the length and breadth of this world. So if Facebook offers a link that contains the information that we are craving for, we would immediately want to go for that. So, still Facebook can be a very good source of back-linking and diversion of traffic to your site. Furthermore if you choose the category and communities correctly, you will attract genuine customers too. Internet marketing Canada will help you run an effective social media marketing campaign.

Internet marketing is the tool to promote your website and attract traffic. It is not always necessary that the promotion should be done through SEO teams or the sponsored ads. It can be done through social media, other means of effective back-linking and interaction. If you do it under expert supervision, it will provide the same kind of exposure and ranking to your website in the latter case too.

WesternSoftwares an Internet Marketing Company in Toronto providing Local Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.

Neo-Age Strategies to Succeed in Social Media Marketing

When we talk about “social” in “social web” it points to more than the tools and technology being used in social media; it is even more than the networks where people post their photos, videos and links and review books: It’s less about the content and more about the procedures and ways involved that distinguish the Social Web from the earlier, transactional online technologies prevalent since the famous global dotcom burst in 2000.

When we use the term “social” it refers to the ways in which social media users connect with their peers and friends. It is quite obvious that a mutual acceptance of a relationship is a far more different phenomenon than more casually associated followers.

It also explains the broader needs for the connectivity required. There might be varied reasons for it, ranging from learning, sharing experience and knowledge and also collaborating on some task together. A human being is a social animal and he needs such connectivity to succeed in his tasks. When marketing strategists design the strategy for a forum or social application, they study in advance as to what type of interaction is taking place in that particular network or forum and its connection to businesses out of the relationships formed.

So a study of interactions taking place leads to the formation of a plan keeping in mind the social pattern and profiles of the interacting members. Everything from the age, gender, background, interests, likes and dislikes and the status updates are used to define who you are. They also monitor your activities and the types of friends that you have. A social graph indicates the pattern of relations to build your own relationship with the audience.

Social connections are similar to hyperlinks inside the websites that link you to a wider network of information. Without such considerations and member profiling there is no relevance of any social network or social media. As in this scenario what you will experience would be a simple website with a lot of users connected together just for fun or for their own commercial or personal motives.

An Internet marketing company would study your requirements and your line of business and weave a social connection strategy for your business, so that not only you can interact with the people on social networks but also create your fan base that would be eager to share their information and experience with you. This social group would be decided and traced by the Internet marketing consultant.

An Internet marketing service will encourage the development of deeper bonding and relationships between your customers and your online business. This will also help you to create a strong brand. Though it will be in the initial stages of its development, but a successful implementation of a social media plan would continue to add to your branding and would results astounding results in future.

It is a well known fact that a brand can easily be translated into a revenue model. With the web converging around social media in general and Facebook in particular, sky is the limit for the possibilities of online promotion through this strongest channel of marketing.

Social media is making waves around the world as the most powerful marketing medium. Facebook has recently registered a 60% growth in its users and online traffic. In this scenario only a fool can afford to stay away from social media as far as online marketing of the businesses is concerned.

WesternSoftwares an Internet Marketing Company in Toronto providing Local Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.

Importance of Segmentation Based on Geographical and Linguistic Factors

How to add localization to your website for the visibility in overseas locations?

According to traditional marketing there are 4Ps of marketing i.e. Product, Price, Place and Promotion. There are so many variations on the planet based on these 4Ps that if a closer segmentation is done there might be hundreds of thousands of such combinations. It is practically not possible for the companies to design a unique product for everybody. But there is no universal product apart from what nature gives us as water, air and food grains.

Localization of your website to enhance local visibility:- Similarly in the world of Internet marketing, we need to interact with our customer to know what exactly he requires. Localization is an important part of search engine promotion and Google has been adding a lot of localization features recently, which can be utilized to provide our client a powerful local presence and accessibility from the devices like tablets PCs and smart phones. A Toronto SEO company will provide you local visibility and add your website to all local possible local search results, which are relevant to your business.

Hosting your site in a foreign location:- You can translate your web pages into local languages. Once this is done, you can apply it to your search engine marketing campaign. Such integration will save you a lot of money than if you make these changes for a particular local language and then try to optimize it for the search engines. You can also get a local domain, local IP address and website hosting service provider. It will definitely help you in achieving higher ranking for your site in the target country. An affordable SEO company can also localize your URL for that matter in the required language.

Keyword strategies based on geographical variations and local search patterns:- You have to do a comprehensive keyword research for both organic and sponsored online search engine marketing. Apart from the paid keyword services, we can also apply our professional acumen to discover the frequently used and probable keywords for our business needs. A Canada SEO company can help you find the most popular search keywords for a particular location in your category of business.

Adding translated keywords in meta data:- Changing a lot of meta data, title tags and URL extensions as a part of a vast website coding campaign is a good idea, but the key to remember is that it should not affect the outer appearance of your web page and the content in it, which most probably would be in English. For example, if you are selling home decoration items, your visible page will contain information in English, but if someone searches with “Dekoartikeln” in Germany he will land onto your website, because the keyword Dekoartikeln is found in your meta tags. A Montreal SEO company will optimize your site for localization of your meta data.

List your website on local directories and popular online yellow pages:- You can also submit your website to local directories and local online yellow pages frequented by the local surfers. For example, to localize your website in Australia you can submit your website on “kmdirectory” or “shopseek” and also get yourself listed on all the prominent online and offline yellow pages. You should have a clear goal in mind when going to implement localization campaign for your website.

Will you prefer a Japanese website offering you a key business service but having no local presence? Or would you ever reach a website which is not visible on your local search engine or the local extension of Google or Yahoo? It is very important to localize your website if you are offering your products which can be utilized by a global audience. You will find the necessary steps in this article to localize your website in foreign countries.

WesternSoftwares an Internet Marketing Company in Toronto providing Local Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Toronto Canada.

Surviving in the Changing World of the Internet

How to reach at the top search results on search engines and maintain your position there in future?

Future scenario of Online Marketing:- Too few features in Facebook and Twitter to interact open-mindedly and friendship hungry youngsters spamming Facebook with nonstop friend requests may be replaced by some innovative and more customized way of doing it. Online marketing will also change to a great degree. As far as my opinion is concerned businesses would be more organized, spamming would be less and there would be lot more transparency.

People will be able to identify between the ethical practices and the unethical ones. Fraudsters would be punished by lifetime banning of their services, and the users would be able to compare the prices more easily for the services they want to avail. So in a way the Internet will turn into a high tech global park from what it is called today as global village with its obvious mess and filth. Futuristic companies in Toronto are all ready to welcome the dawn of this era and it has signaled its arrival by Google’s updates and various measures which are punishing the people abusing the virtual space.

Integration of devises like smart phones and tablet PCs:- All around the planet, herculean efforts are being made for the integration of devices like iPads, other tablet PCs and smartphones. This integration will change the face of businesses and the way we surf the net. With more smartphones connected to Internet than the total number of PCs, it is likely that mobile compatible browsers will be launched sooner, which will give us a better user experience that what we have it at present in the form of mini opera or bada etc.

Changing trends of Internet usage:- People want to book their travel tickets, pay their bills and buy the product right from their cellphones and tablets using an interface which is more user-friendly that what we have currently. Similarly businesses would require an altogether new approach to market themselves and have to launch more mobile websites than the websites suitable for PC viewing. Keywording will also see a major change and the current keywords may be replaced with smaller and more abbreviation type keywords.

Search engines have no options but to adapt. In this scenario, paid advertisements will be in great demand. As organic searches will be subject to the keyword-intricacies, where sponsored ads will occupy the “similar search” spaces having their presence all over the related searches. A PPC Canada company can help you float your pay per click ads all over the search pages, which relate to your line of business. They will also measure your ROI on the PPC ads.

Future search options:- Future searches would be a lot smarter and the already busy Internet marketplace will become even more crowded five year from now. Different strategies are needed to survive in such conditions to maintain your high ranking. An Internet marketing company would help you to stay abreast with the changing pattern of Internet search scenarios and will also create a mobile website for your business, so that you can also reach the customers using smart phones.

Internet has changed a lot in the last two decades. We can safely say that it is entering into its PHASE 2 after all the initial experimentation, dot com boom and subsequent burst in 2000. Lot of change from the initial days’ trends, forums and discussion boards which has been replaced by social media. Social media is also undergoing tremendous wave of change and nobody knows what will be its shape ten years from now, but definitely with the advancement in technology, we would laugh at what we do today. Posting videos from a single source called YouTube, waiting for ages to see it uploaded, slow Internet connections.

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Serving a Loyal Audience in the Era of Terrific Competition

An ability to forge strong relationship with your online audience is a crucial aspect of success or failure of any business and you don’t need to hire a business consultants and robust analytics tools to find out what went wrong if something didn’t succeed. One more change in the attitude that a company and its management should bring in themselves is the way they view their customers. Most of the businesses still see their loyal fan base as customers, as of their relationship is limited to buying and selling. It has become more than that, in the wake if increasing competition and changing face of businesses.

Products and services are slowly becoming complex and to add to the perfect package that a company should offer to its audience is to understand them and offer constant interaction and support. Toronto SEO services help you to connect with your customers in a powerful manner.

This is definitely going to make a difference. No customer would like to be called a customer as he thinks he is being dished out something forcibly by the companies. They view themselves as users and friends, who know what they need and are very conscious about the services and support that they do get. If a company ignores this fact, surely it is going to lose a big chunk of the sales and revenues, which is the ultimate objective of any service provider. An SEO company Canada will help bridge the gap between you and your online audience.

Companies have to make sure that their relationship is not purely transactional. They need to understand their client’s need first and interaction is the key, which will help you more than any marketing activity in the world. Billboard do not attract as much as personal touch does. So, once you convert your customers into your fans, it works doubly for your favor.

First of all you develop strong commitment to maintain your star status, your popularity and the quality of your product and services. It should go down deeper to the front line sales people and the people working in the assembly lines making and assembling the inputs. Secondly it works to retain your customer for future purposes. An SEO company Toronto will devise the online strategies to provide a strong retention capability to your business.


All the forces of marketing as referrals, word of mouth, recommendations and people writing, commenting and blogging about your product in a positive manner. The deeper bonds will not allow you to go out of business or succumbing to the formidable offensive by your rival brand. You will pass the tough times and in a way will also survive a major mistake that you might have done during the course of product development of providing services. A web marketing company may help you develop strong relationships with your existing clientele that will again bring you back on track.

According to marketing expert a fan base or loyal audience is the best investment ever and no marketing campaign can match the power and depth of loyalty. So an increased quality in your customer relationships and a constant endeavor to offer them the best product will ensure the repetition of sales.

Surveys have revealed that customers of various companies do not leave them for bigger companies and better brands, because of the personal touch that they feel with their existing service providers. This is very true about the technological companies too.

The relationships that the companies maintain with their clients determine all their future growth prospects and the revenue to be generated. Marketing is no more a one sided phenomenon nowadays, in which one of the party is continuously speaking and the other side is continuously listening. People want to interact and the effectiveness of any aspect of marketing depends on how well equipped you are to establish strong relationships and interact with your audience to listen to their queries and problems.


WesternSoftwares an Internet Marketing Company in Toronto providing Local Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Mississauga, Toronto, Oakville, Vaughn, Richmond Hill, Woodbridge, Markham, Scarborough, Hamilton, Burlington, North York, Brampton, Etobicoke, Concord, Oshawa, Kitchener, Whitby, Waterloo, Cambridge, London, Ottawa, Milton, Barrie etc.

Technical Details of How Social Media Marketing Can Be Used to Multiply Your Traffic, Leads and Revenues

There are people who earn money through affiliate sites and network marketing, but what you get is a small fraction of money that you would get in case you have your own product and your own blog. Furthermore working for someone else is not a good idea in the long run. The absolute financial security and stability comes only if you have your own business and your own products to sell. Working for other does not build your own brand. If you are working hard to make someone else’s brand, it would never pay you, as there is no remuneration for brand building that you do for others and there is no specific scale to measure it. Toronto Internet marketing companies would help you run your own social media activities successfully.

You can also generate multiple sources of income if you run your own blogs and have your own products. Here you will find a few strategies which will help you succeed in social media marketing and would also help you generate regular streams of revenue. Because if you successfully make your brand, the money would continue to pour in, even while you are asleep. You can also hire thousands of people to work as affiliates for you. What you need to do is to just offer them a ratio of your earnings that come through the referrals from their sites or blogs. A Toronto online marketing company would assist you in launching your own online business.

Social media is a great source of back linking. But have you ever thought about the kind of people, who actually click those links to come to your website? Today we are going to reveal those secrets which are responsible for generating such traffic to your website. The people who come to your website are not necessarily your customers, but surely they may be the future customers or the prospects in the lingo of management.

“Free” is a magical word in the online industry, if you offer any information, which is free, people will flock to you. The only thing you have to make sure is that you should provide the information that can help people in some way or help them achieve some of their objectives. If you have something to offer that can add value to someone in terms of the benefits that they can accrue or the change that it can bring to their personal or professional lives, it will be welcomed by the crowds. Toronto Internet marketing companies will provide all the expert advice you need to launch your “free gift” campaign.

It will help you to make the visitors your customers for life. You can make your blog your commercial TV channel. From it you can run your “call to action” programs too, which is the secret of all social media campaigns. You can distribute your free ebooks as free gift, which will not only supply loads of information, but also contain the advertisements for supplemental services that you can offer to your client to achieve his/her objectives.

Images that you attach to your blogs should also be linked to your “free gift” or marketing page. The “call to action” button should take your audiences to a form wherein they can fill up their information, so you can use it as leads for your sales and marketing campaign. It would definitely deliver results and your social media campaign will start running in full swing. Marketing companies or Toronto SEO services can help you include your “call to action” button and associated links in your websites.

Social media marketing has changed the face of Internet marketing. There are companies which have multiplied their revenues by three or four times, when they focused on social channels. The number of leads and traffic would also see a huge surge once you implement these practices. But it is important to learn how exactly we can succeed in it. Here you will find the tips on how to effectively launch your own social media campaigns and “call to action” buttons.

WesternSoftwares an Internet Marketing Company in Toronto providing Local Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Mississauga, Toronto, Oakville, Vaughn, Richmond Hill, Woodbridge, Markham, Scarborough, Hamilton, Burlington, North York, Brampton, Etobicoke, Concord, Oshawa, Kitchener, Whitby, Waterloo, Cambridge, London, Ottawa, Milton, Barrie etc.

Use Social Media and Change the Way You Do Marketing Online to Boost Your Business

Small businesses are capable of competing with the large ones by taking advantage of all these great features of social networking format. Social media marketing helps in increasing the sales as well as the traffic to your site. A Montreal SEO company will gradually promote your brand with the help of social media. Your entire marketing and sales portfolio will yield the best results using this excellent marketing tool.

An SEO company Montreal can help you with the following elements of Internet marketing:

Find the people interested in your products and services:- Social media marketing is one of the best methods to find people who are interested in your products and services. Discussions, tweets, messages, presses release and conversations are something that you can easily arrange on the “right” platforms and groups and through that you can find people interested in your services. You need to have a close watch on all the conversations and queries raised by them, which will help you design your marketing and sales strategies.

Quality content is a must:- Blog posts must be created wherein you share images of your products, write articles, conduct surveys, webinars, share tele-seminars and ask questions. There are numerous methods for sharing quality content and engaging information. However, as a first timer you might have some kind of difficulty in choosing your posts. In such cases, you can get inspired by the posts of others; that will help you a great deal.

Gather necessary information:- You may have a number of followers or friends on Twitter or Facebook, but you have to remember that the information about them belongs to Facebook or Twitter and it may not be accessible for you. For gathering information of people you need to follow a method.

You can collect the names and addresses of people who are interested in your services or products through various methods like the Automation Wiz, Mail Champ or Infusion Soft etc. These tools will assist you a lot to stay connected easily and consistently. An SEO company in Canada will use all the necessary tools for you to stay connected with your social media clients.

If you follow these three actions you are definitely going to succeed in your social marketing plan. To achieve this, you need to select the right SEO company to promote your businesses. The company will promote the business and the associated websites using the power of social media networks and other marketing strategies. The Internet marketing company will also help you in making your services, products and the enterprise visible online, so that you can generate huge revenues.

The Canada SEO marketing company will maintain a business profile of your enterprise. It not only helps in promoting your products or services but also in floating your company details online for branding purposes. Press releases can be used to communicate updated information to the public regarding the enterprise.

Internet marketing has become essential for the survival of businesses in this era. Popular social Media sites such as Twitter and Face book attract a lot of people and it is observed that once they start using these sites, they stay hooked to it. It has now become the fastest growing component of online marketing for small businesses.

WesternSoftwares an Internet Marketing Company in Toronto providing Local Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Mississauga, Toronto, Oakville, Vaughn, Richmond Hill, Woodbridge, Markham, Scarborough, Hamilton, Burlington, North York, Brampton, Etobicoke, Concord, Oshawa, Kitchener, Whitby, Waterloo, Cambridge, London, Ottawa, Milton, Barrie etc.

SMO As the Most Effective Advertising Tool for Online Promotion

To achieve success in your online/offline businesses, it is required that you plan your gorilla marketing offensive for the social media promotion. It is amazingly effective and quicker as compared to any other technique for Internet marketing promotion, as you have “defined customer groups” on the social media sites and they are quite interactive too. When it comes to small companies or the individual entrepreneurs, social media marketing can do wonders for you.

It has surpassed all known tactics in terms of greater exposure, visibility and instant attention in the lowest budget possible. Previously organic search promotion which was based on certain keywords, was the most prevalent means of Internet marketing promotion, but now social media sites are turning into the biggest back linking sources, so it is also adding to your search engine optimization efforts. It is simply because increased traffic is taken as a positive sign of the popularity of a website by the search engines and they do rank your site higher on the search pages as a result.

The latest trends show that Facebook and Twitter are being used to interact with businesses by the users more than any other channel, so even though organic searches are not rendered useless as a result of that, but it is for sure that you cannot ignore social media’s role into diverting traffic to your websites. If you talk of the increasing traffic pattern, people are discovering and landing on new sites through social media far more in numbers than any other channel.

If you are handling marketing and promotion on social media for a small business or for your own venture, you have to renew your strategies as dry SMO strategies would not work for your social media marketing campaign. Advertising and marketing on Facebook or Twitter require some different strategies. The theme of all SMO campaigns is the increased interactivity. If you cannot achieve interactivity, even the most popular brand may fail.

The very reason people prefer social media is interaction, and your entire efforts will go waste if you cannot engage people. You can maintain interest and engagement through various actions such as regular publishing, tweeting and interaction through videos, surveys, press releases, announcements, promotions and motivation.

You also have to remember while performing all these activities that all this is for greater interaction and not for selling your products. That would be total disaster of you depicted your interest to blatantly sell something online. Remember it is just a forum where people come to interact and share; and just like traditional market only 5% of those become your customers in a short period. Most of the advertising is basically for the brand building and future sales, which most of the small businesses fail to understand in their endeavor to achieve quick sales.

Sales follow if you regularly keep posting the messages about the benefits of your product and what value can your customers derive from buying it. But you should emphasize more on advertising and engagement by continuous information and entertainment. It can be understood as a TV channel dedicated to marketing in an indirect way and offering information and entertainment as its first product.

SMO is the most effective tool of modern day Internet marketing. But the strategies to succeed on social media are quite different than ordinary Internet marketing. The present article deals with dos and don’ts of social media marketing.

WesternSoftwares an Internet Marketing Company Toronto providing Local Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Mississauga, Toronto, Oakville, Vaughn, Richmond Hill, Woodbridge, Markham, Scarborough, Hamilton, Burlington, North York, Brampton, Etobicoke, Concord, Oshawa, Kitchener, Whitby, Waterloo, Cambridge, London, Ottawa, Milton, Barrie etc.

Hire a Web Marketing Services Company for Rapid Growth of Your Business

In today’s world, a large number of people are involved in different kind of businesses and to achieve success they tend to do a lot of efforts where they go in for both offline/online promotion of their businesses and services. A lot of hard work is put in by them in order to make their businesses and services popular. They also tend to create a website of their own but then just by having an official website will not take you anywhere unless it does not rank among the top results in the search engines. To be successful in your businesses you need to select world class web promotion and marketing services offered by the Toronto SEO companies for effective promotion and exposure of the same. A package of website marketing services is offered by these firms which includes keyword research, link building, and content creation etc.

Importance of hiring a web marketing Toronto company

The comprehensive web marketing services comprise of all the steps towards optimization of the website for search engine ranking apart from other kinds of promotion such as social media etc. As a result of these campaigns, not only the online stores but also the information about all the services offered by the company will become more visible with the targeted audiences. This task can be accomplished easily with the help of targeted online promotion.

Lack of experience in online marketing:- Website owners may not be aware of SEO techniques and they have to hire some expert Canada SEO services for their business websites. First of all they conduct an audit and websites are carefully analyzed. Then they prepare an Internet marketing plan in order to optimize the sites. Instead of wasting resources and time needed to learn the tricks and techniques, you can as well go out and look for a Canada search engine optimization company to assist you on the same.

Visibility of the website:- It is not just enough to own a website unless it has sufficient visibility online. Your website visibility will be improved as it appears on the top search engine results. This is one of the important reasons as to why people opt for SEO services company.

Research of keyword and utilization:- The building blocks of high ranking on Google or Yahoo are the keywords. It is very much necessary to select the right keyword related to your business and make use of them the right way to receive sufficient search engine visibility. It may seem to be easy but it needs a lot of effort and expert tips which only a professional company dealing in Internet marketing services can offer you.

Diversion of traffic:- If the targeted people do not visit your website then it is of no use to have a website. Your website must be listed in the top results of the search engine in order to obtain more and more web traffic to your website. You can divert a lot of traffic to your website by hiring a Toronto search engine marketing company.

Competition is always there when you plan to take your businesses online since you will find a wide range of businesses online leading to the top. By hiring one of the top SEO firms for your website, you will be able to get the right platform through which you can easily increase the visibility of your site.

WesternSoftwares an Internet Marketing Company in Toronto providing Local Internet Marketing Services like SEO Services, SMO and Pay Per Click Services in Mississauga, Toronto, Oakville, Vaughn, Richmond Hill, Woodbridge, Markham, Scarborough, Hamilton, Burlington, North York, Brampton, Etobicoke, Concord, Oshawa, Kitchener, Whitby, Waterloo, Cambridge, London, Ottawa, Milton, Barrie etc.

Internet Search Marketing - It's Much More Than You Can Think